In this article:
1. What Does the Analytics Feature Do, and Why Is It Important?
With the new analytics, you will be able to get more in-depth information about your content as well as about your customers.
2. How Can I Find the Analytics Feature?
To view the analytics, simply click on "Analytics" in the sidebar. Make sure you have an All-in-One livestream or VOD file created for the analytics to display any data.
3. How Do I Use Castr's Analytics Feature?
Below, we'll explain the different features you'll find on the analytics screen.
Date and Time Range Selector: Choose the specific dates and times for your content to analyze your events more thoroughly.
Video Title: Use this field to select which content's analytics you want to see. By default, all your livestreams and VOD content are selected.
Refresh: Click here to update the data with the latest information or after you have made changes to the video title or time range.
Audience: One of the most important things to know about reading the analytics is what the graphs are measuring. Here you will find different metrics that provide more insights into how your audience consumes your content.
They include:
Plays: Plays are a measure of your audience that started a video playback session.
Play Attempts: Play attempts count the number of viewers that have pressed the play button to attempt to play a video.
Unique Users: Unique users represent a unique browser that started a video playback session at least once.
Concurrent Viewers: Like impressions, concurrent viewers are a measure of how many streams are actively being watched. The main difference to impressions is that impressions are the total number of started streams during an hour, while concurrent viewers are the maximum number of people watching at the same time.
Total Page Loads: Total page loads are the number of times a player has loaded. A number that is usually much higher than the number of people that initiated a play session.
Total Hours Watched: The total hours watched is the summed-up playtime of all impressions.
View Time: It measures how long your users spend with one video on average.
Resolution: This provides additional information about how your audience watches your content at different resolutions. It helps you stream accordingly to better cater to your audience.
Graph: Information is displayed here, and you can hover over points to see relevant details. Tooltips for the audience parameters are also available.
Breakdown: You can analyze the audience based on their browser, country, device class, and operating system. Selecting a parameter updates the table on the right with relevant breakdowns. You can also click on them to see the corresponding information on the chart.
8. Export CSV: Save and download the breakdown chart's information as a CSV file.
To zoom in or out of the chart, use your cursor to drag and select the area you want to focus on.
Note: Retention period of analytics data is 30 days.
Note: The times displayed in analytics are based on your local time.
By utilizing this information, you can gain insights into your audience and improve their engagement.
👉 Ready to get started?